Monster Serial, a leading international provider of digital art and critical writing about cinéma d'horreur, today announced the its rebrand to Unlovely Frankenstein. The comprehensive rebrand elevates the focus of recent efforts to shift away from publishing, and includes a new logo, positioning, and website.
Sounds official, doesn't it? I cribbed much of that text from a press release about a corporate rebranding initiative. Somebody actually thinks people talk like that. But there's a method to my madness, so bear with me a moment. This is going someplace.

But it's time to make that change formal. Monster Serial and The Collinsport Historical Society have had little to do with each other for a while now, so I'm taking out a hacksaw and separating these conjoined monsters. Because the recent focus of Monster Serial has been primarily on artwork instead of critical writing and publishing, a name change is necessary. I settled on Unlovely Frankenstein for a variety of reasons. The new name is in keeping with the tongue-in-cheek vibe of our established web presence so that our online followers know we aren't playing some elaborate shell game with them. The content will not be changing; if anything, the rebranding is going to revitalize our social media accounts. The new name is also unique and it should make finding the accounts relatively easy.
But why the monicker "Unlovely Frankenstein"? You can thank Jonathan Frid for that, at least indirectly. When being compared to classic horror actors, Frid was more often compared to Boris Karloff than Bela Lugosi. I've always wondered what Frid would have done with the part of Frankenstein's monster, the eloquent, violent philosopher as depicted in the Mary Shelley novel.

So there you have it. The Collinsport Historical Society isn't going anywhere, and this divorce will only help to increase our focus on Dark Shadows. In order to get all of our social media accounts in order, though, a formal announcement had to be drafted. If you're a Dark Shadows fanatic this might be the first time you're hearing about Unlovely Frankenstein. If so, head on over to our shop and look around! You can find us here: www.unlovelyfrankenstein.com.
No comments:
Post a Comment