
For anyone who made a living creating comics during the second half of the 20th century, the Comics Code Authority was a huge pain in the ass. Adopted by comics publishers in the 1950s, the CCA was a misguided attempt at self-regulating an industry that had developed a lurid, exploitative reputation. Congressional hearings helped portray comics at the chosen entertainment of juvenile delinquents and perverts, the less-literary sibling to pornography. Everything from "Tales from the Crypt" to "Batman" was targeted, leading to a new set of industry regulations that dictated how elements such as crime and horror could be presented ... which was almost "not at all."

These rules relaxed a little as the 1960s came to an end, prompting DARK SHADOWS fan Roy Thomas to introduce Morbius the Living Vampire in the pages of "The Amazing Spider Man." Pretty quickly, Marvel began to adopt an editorial strategy that looked exactly like that of DARK SHADOWS: a "who's who" of public domain literary characters, from Dracula to Frankenstein's monster, shambled their way into a universe already inhabited by the likes of the Hulk, Doctor Strange and the X-Men. Joining their ranks were "The Living Zombie," "Werewolf By Night," "Satana" and more. Had Marvel been willing and able to adapt DARK SHADOWS into comics, this is pretty much what it would have looked like. (We would almost certainly have seen Barnabas Collins mixing it up with Spider-Man, as well.)
If you're curious about Marvel's horror universe, Amazon is holding a massive sale on digital graphic novels and collections with hundreds of books going for just 99 cents each. This includes a lot of superhero stuff, but also collections of "Tomb of Dracula," "Werewolf By Night" and an anthology of horror tales from the black and white magazine like called "Marvel Horror."
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