Tuesday, April 1, 2014

David Henesy hustles Sugar Coated Rice Krinkle cereal




I don't even know where to begin ...

Yes, that's David Henesy of DARK SHADOWS in the video above, which was a TV spot for Post's discontinued Sugar Coated Rice Krinkle cereal. It's incorrectly dated on Youtube as a "1950s" commercial (it was probably filmed not long before the premiere of DARK SHADOWS in 1966), but that's the least of its sins. The most noticeable problem is the odious presence of So-Hi, the mascot for Rice Krinkles. I suggest reading Gene Luen Yang's graphic novel AMERICAN BORN CHINESE to wash the taste out of your mouth.

Speaking on mouths: How did the generation before mine make it out of the '60s with any teeth and/or Type I Diabetes? Cereal and candy companies used to operate with the ethics of drug dealers. And not those cool drug dealers from PINEAPPLE EXPRESS, either. I mean those cutthroats from THE WIRE.

Anyway, folks. David Henesy.

(Thanks to Lynn Hontz Scherzinger for the link!)

3 comments:

Cousin Barnabas said...

I remember the drinks (Choo Choo Cherry was my favorite) but think the names were changed before I was born.

mitch26 said...

As usual David gets possessed this time by a Chinese Coolie !

Cousin Barnabas said...

Thanks for sharing. There were a lot less sugary cereals and other foods in the 60s than there are today. Also, back then, there were only a couple TV stations available in most locations (and they went off the air around midnight) and all the other devices that keep kids sitting on their backsides 24/7 hadn't been invented, so kids ate their one bowl of sugary cereal at breakfast, brushed their teeth and then went outdoors. Kids and teens in the 60s were in a lot better shape than they are today. The reason people today live longer isn't because they're healthier, it's because doctors are able to keep them alive longer.

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