Saturday, March 24, 2012

Orly producing Dark Shadows-themed nail polish

I was expecting the usual action-figures-and-happy-meal-toys merchandise for Dark Shadows. As far as I know, there's been NO Dark Shadows movie-related product solicited yet ... until now. Orly is producing a series of nail polishes inspired by the film. Here's the press release:

ORLY International announced today a limited-time nail color collection partnership with Warner Bros. Pictures in conjunction with the release of Tim Burton’s “Dark Shadows,” starring Johnny Depp, Michelle Pfeiffer and Helena Bonham Carter, set to open on May 11, 2012.

“ORLY strives to deliver innovative products and trend-focused nail shades,” said Jeff Pink, President and CEO of ORLY International. “The adventurous theme of ‘Dark Shadows’ was a perfect fit with our brand and the fashion colors we created for this collection.”

The collection will include four lacquers, with names and shades that reflect the dark humor conveyed in the film.

In support of the limited-time collection, ORLY will launch a “Dark Shadows” sweepstakes on their Facebook page April 1 – May 12, 2012 where the winner will receive a private screening at a movie theater near the their home for up to 50 guests.

The ORLY Color Collection inspired by the movie, Dark Shadows will be available in May 2012 for $8.50 each at and Sally Beauty and Ulta.

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