The news broke last night that DARK SHADOWS reruns will begin airing on the new DECADES channel beginning in May. I was otherwise occupied last night and was among the last people to hear about this news. Luckily, my friend Will McKinley has written an incredibly thorough piece at his website about when, where and how you can find the series, which is part of an array of nostalgia programming the comprises the DECADES line-up. You can read it HERE. In fact, I insist you read it.
What I'm trying to say is this: The people who are going to watch DARK SHADOWS on a channel like DECADES are going to be people who already have an emotional investment in the show. DECADES is probably counting on this, because younger viewers have hardly any interest in watching programmed television. I'm 43 years old and have watched exactly one television show during the last five years that aired during its regular time slot: The final episode of BREAKING BAD. And I was checked into a hotel room in Florida at the time, which left me with no other options.
If you were to talk to someone half my age, there's a better-than-good chance they'd tell you a similar story. More to the point, they've grown up in an age where they can watch television wherever and whenever they want, so the idea of having to schedule viewing is an alien concept to them. If you're among the people who are going to actually watch DARK SHADOWS on DECADES, more power to you. Having a daily reminder on television that DARK SHADOWS is something other than the name of a box office dud attached to Johnny Depp's name is a good thing. As long as the DVDs of the show remain available to audiences, though, it's hardly a game changer.
- Wallace McBride